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Where’s the Banana?


If you travel the globe (and I really don’t, but I do read the internet), taste-savvy folks will notice that banana flavoring is dramatically more prevalent in other countries than it is in the United States.

Asian countries seem to be at the top of the banana love.

But when it comes to our red, white, and blue culture that’s compiled of every single race, religion, and culture on Earth, that oh-so delicious yellow finger of self-contained lusciousness can be hard to find.

Think about it. In the U.S., there is basically banana Laffy Taffy, banana (shaped and flavored) Runts, and maybe the occasional banana pudding or yogurt flavor. And that’s it, unless you are lucky enough to have a good Asian market nearby. Even the Twinkie, which used to be filled with that yellow gold, was forced to use the blander vanilla filling to keep the production lines going during WWI due to the supply chain.


So how does this relate to bedding? It really doesn’t aside from the fact that I personally lose a lot of quality REM restorative sleep over my stress-filled search for banana-flavored Cheerios (they exist – but are extremely elusive), or banana-flavored English muffins, banana KitKat, or banana cologne, antiperspirant, hair wax, or one of those Christmas tree air fresheners – but shaped like a banana and NOT diluted with a host of tropical posers.

Everyone knows that the banana is the true king of the jungle. But good sleep is the king of good health and a great life, and we obviously can’t have one with the other.

If I ever want to wake up refreshed and ready for a new day again – our culture is going to have to demand an option of that arched, self-contained, potassium-filled rocket of energy in everything we consume through our senses. Otherwise, there will be a lot of lonely fruit flavors in the Runts bowl on your co-worker’s desk, and this guy will never quite be at 100%.


Fun Fact: The inside of a banana peel can be used to polish your boots.

Sad Fact: Banana crops are in danger of extinction due to a very aggressive disease affecting the varieties that we see in our supermarket produce sections.

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Scott Clark

Scott Clark is the Creative Director for Leggett & Platt Marketing + Creative.