According to Sleep Geek research that polled 100 retail sales associates (RSAs), the edge of the mattress comes up during 93% of sales interactions. Many RSAs reported customers sit on the edge of a bed first and if it doesn’t feel strong, they won’t even try the mattress. A bad edge can cost a sale.
This is why Leggett & Platt came up with ActivEdge, our steel perimeter encasement system that eliminates the need for weak, inconsistent foam encasement, and creates a firm, supportive edge.
Our ActivEdge line of the products features the following benefits:
When it comes to the edge, it’s important to deliver the best product possible because RSAs and retail managers are counting on a mattress consumers will actually want to try (and buy)!